While there has been a trend towards decluttering our homes, the opposite has been happening with data – The amount of data that is tracked, collected, stored and transferred online is growing exponentially. The healthcare, pharmaceuticals and life sciences industry is no exception to this transformation given the growth of new health data sources – such as personal health apps, wearable tracking devices and customer loyalty schemes.
The growth in health data presents new opportunities for businesses to unlock value. Alongside these opportunities, businesses will need to manage a number of risks, including unauthorised disclosure and intervention from other regulators.
Download below to explore:
- what is health data;
- the trends that have coincided with the growth in health data; and
- how businesses should be managing their risk when unlocking value from health data.