Mind Control or Mindful Control? The Role of Regulation in Neurotechnology

You wake up in the morning and think about having bagels for breakfast. As soon as you visualise the bagels in your head, your mobile sends you a notification: ‘craving detected: there’s a local cafe selling your favourite salmon bagel for $10’. You select to have it delivered for an extra fee and in a few minutes you are enjoying your bagel. All of this has happened very quickly thanks to a little chip that was inserted in your brain and the data and information it has collected about you.